In the effort to heighten awareness about animal shelter adoption, Petside.com (https://www.petside.com), the popular online destitation for pet owners and pet enthusiastic from NBC Universal Digital Media, has organized a landmark consortium of some of the Web’s favorite pet focused sites to launch the inaugural Pet ‘Net Adoption Event on Thrusday, October 16. Each participating site and Weblog will highlight content devoted to the topic of animal shelter adoption on this date, with Petside.com hosting a comprehensive one-page hub (http//www.petside.com/petnetadoption) with links to all of the special coverage.